BEHANI is an Australian recording artist, performer, and songwriter taking on the world.
Five Creative worked directly with BEHANI and her team to develop a strong brand identity, online marketing assets and the design of her first 3 covers.
We designed the brand identity to complement a strong, confident woman, proud of her middle eastern heritage and unafraid to show it. The bold, retro-geometric typographic design includes elements of middle eastern strokes, flowing through the design like honey. With the brand-mark incorporating a luscious eye, gazing direct at the beholder. Blended with the middle eastern stroke to form the icon, the diamond within the ‘E’ flows through to the sparkle in the eye.
The website was designed to look stunning with an experience which utilises video, images and visually defining elements. With the website acting as a jump point to various online presences.
