People rarely see or experience what’s below the ocean surface unless physically going underwater or watching footage that someone else has captured.
It is no different with recreational fishing. Whilst fishing, Fishermen are disconnected to the underwater environment. The fishing experience is limited to above the water line.
Seavu has been developed by a passionate fishing enthusiast to help people connect to the environment below the surface, with a custom designed protective case and gear to house your action camera connecting underwater wifi livestream back to your smart phone.
Seavu approached us to help develop a brand strategy, brand and product identity, along with key marketing assets.
Whilst fishing was the main purpose of the product development, the product itself has multiple applications that can be used across various seafaring industries. This led to creating a strong brand identity that spoke to numerous markets. The play on the shark fin silhouette within the typographic logo worked perfectly for the brand story and engaging with these various markets.
As Seavu’s first product ‘Explorer’ is still in development, the marketing roll-out has been staged, commencing with a website landing page to begin gaining brand exposure and product enquiries.
