Ovation is an Embedded Network Provider that merges industry-leading technologies to drive net-zero outcomes for a sustainable future.
Ovation approached Five Creative to help craft a strong new brand identity and website that would distil and articulate their message and services towards their preferred target audience.
After extensive planning and in-depth collaboration with Ovation, Five Creative crafted a clean and innovative brand that could be applied across all mediums including the website. The brand is a reinterpretation of their original identity, which incorporated the traditional (and heavily used) computer ‘on button’ within its design. With the new identity incorporating a contemporary digital ‘switch’ sliding button, representing the ‘O in forward motion’. The simplicity and flexibility of the brand mark and its usage provides further brand recognition across marketing and communications.
The website features a visual translation of the new and purposeful brand identity. Each page features a carefully selected video banner edited for fast loading, and to further embellish the character of the page and give the user an impression of what they are about to read and see below the fold. Custom animations have been implemented on the homepage, and an impressive interactive circular slider is showcased on the ecosystem page.
Copy has been diligently authored for each page to ensure readability, tone, and overall structure of the website is consistent, including clear calls-to-action on each page, and a focus on sustainability interwoven with brand stories throughout the website.
